Client
Všeobecná zdravotná poisťovňa
Redesigning a health insurance website around clarity, trust, and care
Redesigning a health insurance website around clarity, trust, and care
UX Design
Design system
Problem
A trusted brand with an outdated digital experience
The original website was mainly informational. It contained a large amount of useful health insurance content, but the overall experience felt outdated, heavy, and difficult to navigate.
The original website was mainly informational. It contained a large amount of useful health insurance content, but the overall experience felt outdated, heavy, and difficult to navigate.
The client wanted to move the website closer to a product-oriented experience. Important services, benefits, and value propositions needed to become more visible, especially on the homepage. At the same time, the website still had to feel trustworthy, professional, and reliable, which is essential for a health insurance brand.
The client wanted to move the website closer to a product-oriented experience. Important services, benefits, and value propositions needed to become more visible, especially on the homepage. At the same time, the website still had to feel trustworthy, professional, and reliable, which is essential for a health insurance brand.
The challenge was to create a more modern and emotional digital experience without losing clarity, expertise, or the feeling of verified information.
The challenge was to create a more modern and emotional digital experience without losing clarity, expertise, or the feeling of verified information.
Process
Turning information into a clearer service experience
My main responsibility was to design UX templates for different types of pages.
My main responsibility was to design UX templates for different types of pages.
I worked with more spacious layouts, clearer content hierarchy, stronger entry points, and reusable sections that could help users move through the website more naturally. Instead of presenting information only as a large content structure, the redesign bring important services, products, and benefits closer to the surface.
I worked with more spacious layouts, clearer content hierarchy, stronger entry points, and reusable sections that could help users move through the website more naturally. Instead of presenting information only as a large content structure, the redesign bring important services, products, and benefits closer to the surface.
The templates support a different types of content without making the website feel overloaded.
The templates support a different types of content without making the website feel overloaded.
Design system
Building a reusable visual foundation for future pages
To keep the redesign consistent, we also prepared a reusable design system for the website.
To keep the redesign consistent, we also prepared a reusable design system for the website.
The system included visual styles, layout patterns, and reusable components that could be used across different page types. This helped create a more consistent experience and made it easier to extend the website without redesigning every new section from scratch.
The system included visual styles, layout patterns, and reusable components that could be used across different page types. This helped create a more consistent experience and made it easier to extend the website without redesigning every new section from scratch.
The visual direction combined a more modern and spacious layout with photography, softer communication, and a stronger feeling of care and closeness
The visual direction combined a more modern and spacious layout with photography, softer communication, and a stronger feeling of care and closeness
What changed
Clearer, more modern, and more approachable digital experience.
The new website gave users a clearer way to explore health insurance information, products, and benefits. Important content became easier to notice, while the overall experience felt more modern, spacious, and human.
The new website gave users a clearer way to explore health insurance information, products, and benefits. Important content became easier to notice, while the overall experience felt more modern, spacious, and human.
For the client, the redesign created a reusable visual and layout foundation that could support different types of pages and future content needs. The design system helped keep the experience consistent across the website and made further development easier to manage.
For the client, the redesign created a reusable visual and layout foundation that could support different types of pages and future content needs. The design system helped keep the experience consistent across the website and made further development easier to manage.
This project showed me how important balance is. The website needed to feel warmer and more emotional, but it still had to communicate expertise and trust.
This project reminded me that a good design system is not the most complex one. It is the one people can actually use, trust, and maintain over time.